East View Map Link Purchases Longitude Books

For Immediate Release

MINNEAPOLIS, Minn., USA - December 5, 2012 - One of North America’s largest travel map and atlas distributors, East View Map Link (www.evmaplink.com) recently completed the purchase of Longitude Books (longitudebooks.com). Longitude offers book and maps for sale based on recommended reading lists for various travel destinations.

East View Map Link (EVML) has spent much of the last two years re-opening the supply of travel maps from locations all over the world and making them available again to North American consumers and resellers.
One of these resellers was Longitude Books based in New York City. A longtime customer of EVML, Longitude’s model is to create a recommended reading and travel preparation list for particular destinations, and present these lists to travelers who were either referred by their tour-company or travel agent. The travelers can then buy the books and maps to prepare for their trips.

“This acquisition is about more than just economics,” Group says. “Our bookseller customers will have a built in editorial team to bolster their travel departments. They can choose to buy their books through us or get them from their favorite wholesaler/distributor. Our goal is to build better travel departments because better travel departments sell more maps.”

On the other hand, Group states Longitude’s customer base will benefit as well from a selection of maps and atlases ten times the size of the current selection. “It did not make sense for Longitude to carry a wide AND deep selection of map related product”, Group proclaims, “but now they have our entire map inventory at their complete disposal.”

EVML will have the day to day Longitude business absorbed within the normal routine by the end of the calendar year. Once that is completed, “our plans are to take full advantage of everything we have invested in during the past two years to get us where we are”, Group states. “We will spend a lot of time in 2013 getting better at what we do. We have a special opportunity staring us right in the face. Being the best at what we do will only insure our future existence.”

For more information, contact:
Chris Group
Chief Marketing Officer
Email: Christopher.Group@eastview.com
Tel: +1.952.252.4542

East View Companies
10601 Wayzata Boulevard
Minneapolis, MN 55305 USA

About East View
Founded in 1989, East View is headquartered in Minneapolis, Minnesota, USA. East View is comprised of East View Information Services (www.eastview.com), East View Geospatial (www.geospatial.com) and East View Map Link (www.maplink.com). East View maintains thousands of supplier/publisher relationships throughout the world for Russian, Arabic and Chinese-produced social and hard science content, as well as to maps and geospatial data. East View manages a data center, library and warehouse in Minneapolis where it hosts and stores dozens of foreign language databases, hundreds of thousands of maps and atlases and millions of geospatial, Russian, Chinese and Arabic metadata records.

About Yale University Press
Founded in 1908, Yale University Press is one of the oldest and largest university presses in the United States. Based in New Haven, Connecticut, with offices in London, England, the Press publishes more than 400 books annually in a wide range of disciplines, including art, history, politics, religion, literature, science, and philosophy. Its foreign-language program features widely used textbooks on Arabic, Chinese, Spanish, Italian, Hebrew, and French. More at www.YaleBooks.com
About the Russian State Archive of Social and Political History (RGASPI)
Formerly known as the Central Party Archive, RGASPI is the chief repository of materials on the social and political history of Western Europe, Russia, and the Soviet Union as well as the international labor, socialist, and communist movements. It also preserves the archives of the contemporary political parties of Russia. More at www.rusarchives.ru/federal/rgaspi/