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Potrebitel'skoe povedenie na finansovykh rynkakh Rossii
 Potrebitelskoe povedenie na finansovykh rynkakh Rossii
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Our Price: $22.95
Availability: In Stock
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| Consumer Behavior at the Russian Financial Markets The book is dedicated to a very important component of the contemporary marketing - the consumer behavior at the Russian financial markets. A special accent is made on risks and their effect on the insurance demand, the evaluation do the insurance business by the consumers, the insurance companies' brand names, the consumers' plans to use insurance services, the financial behavior of Russians and the special behavior patterns on sort of the markets. The book is addressed to students and professors of economics, marketers, heads of insurance companies and to specialists in the field of socio-economic problems in today's Russia. |
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| Consumer Behavior at the Russian Financial Markets The book is dedicated to a very important component of the contemporary marketing - the consumer behavior at the Russian financial markets. A special accent is made on risks and their effect on the insurance demand, the evaluation do the insurance business by the consumers, the insurance companies' brand names, the consumers' plans to use insurance services, the financial behavior of Russians and the special behavior patterns on sort of the markets. The book is addressed to students and professors of economics, marketers, heads of insurance companies and to specialists in the field of socio-economic problems in today's Russia. |
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