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Market and its components: marketing - the driving force of market economy; selection of target markets; the complex of sectoral marketing; marketing communications; strategy, planning and control; legal regulation of business activities; career in marketing.
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Π ΡΠ½ΠΎΠΊ ΠΈ Π΅Π³ΠΎ ΡΠΎΡΡΠ°Π²Π»ΡΡΡΠΈΠ΅: ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ - Π΄Π²ΠΈΠΆΡΡΠ°Ρ ΡΠΈΠ»Π° ΡΡΠ½ΠΎΡΠ½ΠΎΠΉ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΈ; ΠΎΡΠ±ΠΎΡ ΡΠ΅Π»Π΅Π²ΡΡ
ΡΡΠ½ΠΊΠΎΠ²; ΠΊΠΎΠΌΠΏΠ»Π΅ΠΊΡ ΠΎΡΡΠ°ΡΠ»Π΅Π²ΠΎΠ³ΠΎ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π°; ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΠ΅ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ; ΡΡΡΠ°ΡΠ΅Π³ΠΈΡ, ΠΏΠ»Π°Π½ΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ ΠΈ ΠΊΠΎΠ½ΡΡΠΎΠ»Ρ; ΠΏΡΠ°Π²ΠΎΠ²ΠΎΠ΅ ΡΠ΅Π³ΡΠ»ΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΠΎΠΉ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ; ΠΊΠ°ΡΡΠ΅ΡΠ° Π² ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π΅.
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ΠΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ Π² Π ΠΎΡΡΠΈΠΈ ΠΈ Π·Π° ΡΡΠ±Π΅ΠΆΠΎΠΌ
